Old Style mug with Chicago Skyline (circa 1982). Exclusively handcrafted for Heileman Brewery.

⭐ The Marilyn Chambers / Ivory Snow Controversy (1970s)
Who was Marilyn Chambers?

Marilyn Chambers was an American model and actress who became one of the biggest names in adult films of the 1970s.

Why Ivory Snow became famous because of her

Before she entered adult entertainment, she worked as a mainstream model.
One of her biggest modeling jobs was posing for Ivory Snow detergent, appearing as a wholesome young mother holding a baby.

Then everything changed…

Shortly after these ads ran, Marilyn Chambers starred in the 1972 adult film “Behind the Green Door,” which became one of the most famous adult films of all time.

When Procter & Gamble realized their “pure and wholesome mom” was now a rising adult-film celebrity, they pulled the Ivory Snow boxes from shelves immediately.

This created an iconic pop-culture moment:

Collectors rushed to find the boxes

Magazines reported on P&G’s embarrassment

It became one of the most famous advertising coincidences in U.S. history